Companies thought that they should spend much money for using technology to improve business. However, there are some examples to prove that just spending the money for improving the technology in the companies is wrong. For examples, the collapse of Internet dot.com and IT-driven corporations had done the wrong approach for just improving their technology in their companies. Companies should not only improving their technology but also focus on how to use technology for improving their business in the companies.
This chapter also addresses the rise and fall of technology, such as ERP system is increasing very fast because this kind of system has very powerful competitive advantage for every area of entire companies.
In the past years, we had no doubts about that technology plays an extensive role in the business everyday. However, the same issue was that the companies spent a lot of money on IT but they did not get more benefits to cover the costs in their IT improvement. The top managements in these companies should ask themselves about what the reason they could not make profits in their IT improvement.
In my opinion, the answer was that the companies did not know how to use the new technology to make money because they did not know how to make a good strategy for using the new technology or their employees and customers did not know how to use this technology and did not know how convenient this technology was used. The other thing was that the companies could choose the cheaper and simpler technology than the complicated technology systems. Doing this way could benefit more for the companies because people get a new thing and then they want this new thing can be easily used and understood.
Anyway, the companies should think about spending less and getting more in their IT.
This chapter also addresses the rise and fall of technology, such as ERP system is increasing very fast because this kind of system has very powerful competitive advantage for every area of entire companies.
In the past years, we had no doubts about that technology plays an extensive role in the business everyday. However, the same issue was that the companies spent a lot of money on IT but they did not get more benefits to cover the costs in their IT improvement. The top managements in these companies should ask themselves about what the reason they could not make profits in their IT improvement.
In my opinion, the answer was that the companies did not know how to use the new technology to make money because they did not know how to make a good strategy for using the new technology or their employees and customers did not know how to use this technology and did not know how convenient this technology was used. The other thing was that the companies could choose the cheaper and simpler technology than the complicated technology systems. Doing this way could benefit more for the companies because people get a new thing and then they want this new thing can be easily used and understood.
Anyway, the companies should think about spending less and getting more in their IT.
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I agree, the companies didn't know how to use the technology as a competitive advantage. It seems that they were trying to stay in the "race" of owning the newest IT investments along with their competitors. What good is IT if it cost more to figure out the system than the benefits gained from the use of the system.
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